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UK Newspaper To Publish in 3D Version

Lani Shadduck's picture

England’s Sun newspaper is going the way of Avatar and publishing a special 3D edition of the paper in order to commemorate the upcoming World Cup games. The 3D edition will come complete with 3D glasses, 3D ads and 3D editorial. It will be a one-off occurrence to be published on June 5.

It isn’t a coincidence that the 3D-effect is spilling onto every facet of society - everything from movies to TV sets, to political ads are getting jumping on the bandwagon. 3D has made a significant comeback from its 1980s and 90s heyday. Due to cost reduction, creating a 3D movie is cheaper than ever.

The Sun is certainly riding on the success of James Cameron’s epic “Avatar.” It is a clever move in an industry that is slowly crumbling amidst the rise of the Internet and new media outlets. However, whether sales of the paper will make up for the extra cost of 3D remains to be seen.

The Sun is expected to run a series of TV ads in support of the June 5 edition. Advertisers are also reported to have to cough out a pretty penny to place a 3D ad in the paper. The Sun will run a print campaign along with its TV ads.

The 3D version of the Sun will feature a World Cup Fixtures Wall Chart in 3D. The 2010 World Cup in South Africa will also be filmed in 3D for the first time.

Written by Lani Shadduck


Submitted by Anonymous (not verified) on
I suspect this will just be the cheap red green 3D glasses that give you a headache! Please only report on articles that refer to proper 3D.

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