World Trade Hotel Advertises Ground Zero Location in New York

Christine Nyholm's picture

The World Center Hotel, with views of Ground Zero is the first World Trade Center Hotel and is the newest hotel in Lower Manhattan. The New York hotel is attracting enormous controversial because of its location and marketing strategy.

The World Center Hotel is across from Ground Zero in New York. The hotel offers views of the construction site where rebuilding is taking place after the violent tragedy of September 11, 2001, called 9/11.

The World Center Hotel actively promotes its location across from the tragic site where the World Trade Center Twin Towers used to stand proudly, but collapsed on a tragic morning on September 11, 2001. The hotel website lists views of the rising Freedom Tower and the National 9/11 Memorial and Museum as attractions of the hotel, calling it a landmark new address among downtown New York hotels.

Whether is location is an attraction or is repugnant to a person, the World Center Hotel is attracting free publicity for marketing itself as the hotel with views of 24 hour construction on the site of Ground Zero. Guests may have views of giant cranes, jackhammers, bulldozers, metal scaffolding and /or construction workers.

Travelers may perceive the hotel's Ground Zero location as tragic or inspiring, depending upon their viewpoint. Tragic because of the history of the location as the place that the Twin Towers collapsed after a terrorist attack. Inspiring because of the rebuilding at the site shows that Americans are positive and moving forward. so the hotel's location may be a plus for them.

People who travel to New York see Ground Zero as a 'must see,' even a place of pilgrimage. If even a small percentage of people who travel to the site want to stay at the hotel it should be a success.

The World Center Hotel, which will have 169 rooms, advertises that it is a LEEDS registered hotel, for design, construction and operation of high performance green buildings. Amenities listed include complimentary high speed internet, 24 hour concierge service, club like lobby, modern fitness center and more.

The World Center Hotel is taking reservations now and advertising introductory rates as low as $99 on weekends and $179 on weekdays. In a spot check on the online reservations system on the hotel website the lowest rate I could find was $149 on some weekends, still economical in Manhattan.

The World Center Hotel is located at 144 Washington Street in New York, NY 10006

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Written by Christine Nyholm

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