Disney has added an additional marketing twist by offering not only "Camp Rock", but other titles as free streaming downloads from their website. See the entire story about the success of Camp Rock.

LA Times writes "Friday's premiere of Disney Channel's made-for-television movie musical "Camp Rock" was cable television's most-watched entertainment program of the 2007-08 season, with 8.86 million viewers, thanks to overwhelming viewership among its targeted audience of children and young teens."