Home Selling

How Can Realtors Compete When a New Builder Comes and Drops Neighborhood Prices

Melissa Zimmerman's picture
By Melissa Zimmerman 2015-10-30 14:12
Home builders in a neighborhood

We have all heard the story of David and Goliath. A small man or boy up against a large beast of a giant. It seems an impossible task to fight. David stakes his ground, clenches his fists and tries to bring the giant to his knees. In real estate, we have our version of these kinds of fights an established neighborhood that gets a new builder to come in after years of holding their values, now sees that home value fall to the newer, cheaper built homes in the neighborhood.

Could Unbundled Real Estate Services be Beneficial to Agents and Consumers?

Silvia Dukes's picture
By Silvia Dukes 2015-10-29 15:18
Unbundled Real Estate Services

In the last couple of days, we have been reading quite a bit about the partnership between NAR and Lowe's coming to an end over the company's affiliation with S o l o P r o (SP from now on) - an online service company that offers individual real estate services to buyers in an a la carte fashion.

What Do Real Estate Agents Say About Using Google Adwords

Armen Hareyan's picture
By Armen Hareyan 2015-10-28 14:55
Google Adwords for Real Estate Online Marketing

When searching for home or apartments for sale in Google one can see number of sponsored results. These sponsored ads are from Adwords, which is Google's main money maker. This means real estate agents and agencies do use Adwords to market their listings. How do realtors use Adwords and what are the pros and cons of marketing real estate listings with Adwords.

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