An Armani ad on 1 page changes perception of Honda ad on next page

For at least the past decade, ad agencies have been pushing their clients to use sex to sell their products, but more recently we’re seeing an overwhelming amount of funny commercials.

Thought-listing exercises are frequently used by researchers to gauge people’s reactions to advertisements. But a new paper in the June 2008 issue of the Journal of Consumer Research from the Wharton School of Business suggests two alternative methods that may more accurately reveal what consumers actually notice.

A can of Coke next to the word “awesome”; a can of Pepsi next to a picture of a happy couple. Seem too basic to be effective advertising" Prior research has shown that reported attitudes towards brands are not affected by such simple juxtapositions.

Advertisers looking to add appeal to their products need to look no farther than their nearest art museum, according to a new University of Georgia study that finds that even a fleeting exposure to art makes consumers evaluate products more positively.

Microsoft Corp. and EDGAR Online Inc. today announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the EDGAR Online audience and content to the MSN portal.

Prescription drug ads on television first hit the airwaves just over a decade ago, but a new University of Georgia study finds that most of them still do not present a fair balance of information, especially when it comes to the risk of side effects.

A 1998 settlement designed to limit the marketing of smokeless tobacco to youth hasn’t been effective, according to a new University of Georgia study published in the early online edition of the American Journal of Public Health.

Combination of Atlas ad serving technology with MSN Video platform enables AP media-member and customer Web sites to sell and deliver local video advertisements to maximize revenue opportunities.

Microsoft Corp. today announced that more than 20 publishers have switched from other ad serving providers or solutions to the Atlas Publisher Suite, since the company unveiled its plans to acquire aQuantive Inc., marking a major milestone for Microsoft’s newly formed Advertiser and Publisher Solutions (APS) Group. New customers include SmartBrief Inc., Reunion.com Inc. and Entrepreneur.com Inc.

How do consumers look at advertisements? Most marketing textbooks advance the theory that looking at ads is a predominantly “dumb process,” driven by visual stimuli such as the size of the ad or the color of the text.

Microsoft signs agreement with Digg to provide the social news network with online contextual ads.