Some anti-smoking ads are simply ineffective, while others actually make youth more likely to light up. Fortunately, some are successful, and a new University of Georgia study helps explain why.
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Anti-smoking ads that reveal the tobacco industry’s deceptive practices have been aggressively quashed through various methods found Temple University Assistant Professor Jennifer K. Ibrahim, co-author of an analysis in the August issue of the American Journal of Public Health.
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Investors put more money into mutual funds that advertise, but in the end these customers pay a high price.
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Do prescription drug ads make people think they're sick when they're not, or create "disease"Â out of thin air? Does the "empowered patient"Â movement mean that doctors have lost some of their professional clout when it comes to making diagnoses and prescribing treatment?
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A new paper from the March issue of the Journal of Consumer Research distinguishes between the two ways we think of ourselves - or, self-reference - when we view ads. Jennifer Edson Escalas (Vanderbilt University) finds that narrative self-reference almost always leads to favorable evaluations of the ad, even if the ad's logic is shaky.
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