Yahoo, after years of battling Internet rival Google for online advertising, said itwould launch a limited test of Google's AdSense for Search service.

Adsense today informed web publishers about an upcoming feature called Ad Review Center, which is designed to give web publishers who monetize their web sites with Adsense more control over site targeted ads.

Western Union's payment program gives AdSense publishers a quick and easy way to receive funds.

As media becomes more and more fragmented, content providers and advertisers are looking for new ways to distribute their messages to the right audiences at scale. To better connect content providers with consumers and to give publishers new ways to further engage their audiences, Google today announced the availability of video units, the first offering for content distribution on AdSense™.

Google AdSense for Mobile unlocks the potential of the mobile advertising market. Publishers can now monetize on cell phone users by using Google Adsense for mobile users. Marketers can benefit as well through Adword.

Sponsored links are a money maker for search engines, but a Penn State study using a search engine's transaction log indicates consumers click on sponsored listings fewer than two times out of every 10 searches, a rate which suggests consumers still prefer organic or non-sponsored links.

Google announced on June 21st the worldwide expansion of its pay-per-action advertising beta.