The year was 1983 and the movie was Risky Business. Tom Cruise played a suburban Chicago teenager who is left home while his parents leave on a vacation.
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Abercrombie, Hollister and Walmart? In a bid to reach the young, cool crowd, surfwear company Ocean Pacific (Op) is using some of the hippest names in young Hollywood to promote their 2008 spring/summer line.
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Singer Gloria Estefan, Actress Angelica Vale and Hosts 'El Gordo' and 'La Flaca' Entertain Hispanic Consumers With New TV Vignettes
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In a new study from the August issue of the Journal of Consumer Research, researchers from Northwestern University demonstrate how advertisements can be manipulated to cause overemphasis of a particular feature and increase the likelihood that a certain product is chosen.
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Microsoft signs agreement with Digg to provide the social news network with online contextual ads.
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In an ongoing effort to provide more transparency to advertisers, Google announced on June 11th the availability of a new AdWords report, called a Placement Performance report, which enables advertisers to see the exact sites on the Google content network where their ads appear.
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