Heinz's ad opens with a family on a normal morning routine with a young boy and girl getting ready for school and their father preparing for the office.

Nokia announced the launch of the Nokia Advertising Alliance, which will simplify mobile advertising for brand advertisers. The program brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other emerging technologies, to offer advertisers a simple way to increase consumer engagement.

The first ever live advert to be shown on British television was Broadcast today on Channel 4 at 19:10 UTC.

Rachael Ray recently shot a Dunkin' Donuts commercial and a firestorm has erupted to the point where the ad has been pulled. That's right - DD couldn’t take the heat and decided to get out of the kitchen.

Thirty years ago on May 3rd, 1978, the first unsolicited commercial email advertising a product that people really didn't want went out over the precursor to the Internet, the Defense Department's Advanced Research Projects Agency network, or Arpanet.

There have been recent claims that dairy products can help people lose weight, and the dairy industry has hyped the assertion by investing millions of dollars in commercial advertising. However, a new review of the evidence published in the journal Nutrition Reviews reveals that neither dairy nor calcium intake promotes weight loss.

Google TV Ads service has exited invitation-only beta and gone live, as announced on the official Adsense blog.

Brand advertisers realize potential of new interactive youth media.

For at least the past decade, ad agencies have been pushing their clients to use sex to sell their products, but more recently we’re seeing an overwhelming amount of funny commercials.

Thought-listing exercises are frequently used by researchers to gauge people’s reactions to advertisements. But a new paper in the June 2008 issue of the Journal of Consumer Research from the Wharton School of Business suggests two alternative methods that may more accurately reveal what consumers actually notice.

Even though most Americans think of themselves as part of a family – and many list “being a family” as a top priority – very little is known about how membership in this collective actually affects consumer decisions, from choosing a cell phone plan to remodeling the kitchen to how we display treasured keepsakes.

A can of Coke next to the word “awesome”; a can of Pepsi next to a picture of a happy couple. Seem too basic to be effective advertising" Prior research has shown that reported attitudes towards brands are not affected by such simple juxtapositions.