The September 15th AdWeek.com article “NCBU, American Family Roll Out Brand Series” by Brian Morrissey illustrated another example of the multitude of ways that individuals and companies can use the Internet to promote their brand or business.
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Gidget, the chihuahua used in those old "Yo Quiero Taco Bell" commercials which originated back in 1997, has died. She was 15.
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This guide will provide you with an outline of tools and resources you will need to start your business.
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An independent review investigating the effectiveness of a publicly funded graphic anti-methamphetamine advertising campaign has found that the campaign has been associated with many negative outcomes. The review was published in the December issue of Prevention Science, a peer reviewed journal of the Society for Prevention Research (SPR).
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UK media is reporting that UK's Advertising Standards Authority has banned iPhone 3G ads due to false browsing speed. Apple's iPhone's TV ad is banned due to the fact that is is misleading the consumers about its internet speed capabilities.
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AdECN Inc., a Microsoft Corp. subsidiary, today at the ad:tech New York conference invited advertising networks that buy and sell online advertising to join in a limited pilot of its new federated system.
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The 2008 presidential campaign, as reflected in candidates' television spots, has been one of the most negative campaigns in history.
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Tobacco companies paid the Hollywood A-listers of the 1930s and 1940s millions of dollars in today's money to endorse particular brands of cigarette, under contract, reveals research in Tobacco Control.
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Microsoft's new phase of its ad campaign, aimed at renovating the image of Windows, which began with the much criticized Seinfeld-Gates ads (three of which were filmed but only two of which were aired), seems much better than the first phase.
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Virtually every population in the world has at least one thing in common: multinational companies are vying for their attention. From General Mills in India to Godiva Chocolate in Paraguay, advertising is one of the most significant expenditures companies make the world over.
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