LEUVEN, Belgium – 21st April 2008 – Stella Artois, the Gold Standard European lager which traces its roots back to 1366, today celebrated achieving new levels of excellence by winning eight Gold World Medals, including Best Consumer Targeted Website, for its ground-breaking and immersive www.stellaartois.com at the New York Festivals Innovative Advertising Awards.
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Tom H. C. Anderson to Present on Marketing to Generation Y: The College Market” at AdFed Miami, FL
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Hollywood's A-list actor and producer, Ashton Kutcher, is lending his photogenic qualities to Nikon to promote the manufacturer's new COOLPIX Style series cameras. The campaign will debut nationally on March 25th with a television commercial, which precedes the print advertisements and an interactive online component.
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First let's look at the current status of Airborne settlement. Settlement has been proposed in a class action lawsuit that alleges that Airborne Health, Inc. (and other defendants) (“Airborne”) falsely advertised certain therapeutic properties, including the ability to cure or prevent the common cold, when marketing products under the Airborne brand name, as listed below.
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From at least Bass Ale’s red triangle—advertised as “the first registered trademark”—commodity brands have exerted a powerful hold over modern Western society. Marketers and critics alike have assumed that branding began in the West with the Industrial Revolution.
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In the April issue of the Journal of Consumer Research, an important field study of registered voters aged 18-23 reveals that negative “attack” ads provoke more voter migration than positive ads.
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Nokia today announced the launch of the global Nokia Media Network, a premium advertising network including over 70 leading publisher and operators as well as Nokia media properties.
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Advertisers looking to add appeal to their products need to look no farther than their nearest art museum, according to a new University of Georgia study that finds that even a fleeting exposure to art makes consumers evaluate products more positively.
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The Industry Standard launched a new format on the Internet to provide analysis of the Internet economy. The new service appeared ten years after the original launch of the weekly print in 1998. The magazine stopped its existence three years later due to the appearance of similar sources on the Internet.
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China's State Administration of Radio, Film and Television (SARFT) has issued a notice to regulate radio and television adverts during the upcoming Spring Festival.
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Amdocs (NYSE: DOX), the leading provider of customer experience systems, launched its Search and Digital Advertising solution. The new solution aligns Amdocs' strengths and competencies in mobile communications to help service providers and their partners fully monetize new revenue streams derived from search and digital advertising.
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Sony Ericsson today announced that it would be extending its current relationship with external partner agencies to McCann Erickson London to include its worldwide advertising and communications brief.
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