Microsoft Corp. and EDGAR Online Inc. today announced a strategic alliance in which the two companies will collaborate to bring relevant advertising to the EDGAR Online audience and content to the MSN portal.

Prescription drug ads on television first hit the airwaves just over a decade ago, but a new University of Georgia study finds that most of them still do not present a fair balance of information, especially when it comes to the risk of side effects.

The majority of small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but more are also eager to integrate effective Internet options into their overall marketing approach, according to a new, independent survey.

Social network giant Facebook agreed to make changes to its hotly contested Beacon ad service today, following a public outcry over its voyeuristic nature.

Lincoln, the resurgent American luxury brand, announced today a multifaceted marketing partnership with a rising star and Grammy Award-winning performer Common to promote the 2008 Lincoln Navigator and other brand initiatives.

The new AT&T Advertising & Publishing directory — now called AT&T Real Yellow Pages — is headed your way. More than 1.1 million copies of the book will serve residences, businesses and government offices in St. Louis and nearby communities.

Sometimes it’s difficult for us to remember how we felt about a product. Was that restaurant pretty good or just okay" Was the movie boring or enjoyable? A new study reveals that, in many of these cases, consumers will use postpurchase actions – and advertising – as a proxy for lost memories, even if these actions are not a good indication of how we actually felt while using the product.

IBM (NYSE: IBM) Global Business Services unveiled its new report, "The End of Advertising as We Know It," forecasting greater disruption for the advertising industry in the next five years than occurred in the previous 50.

Google says it is testing ways to deliver advertisements in computer games but declined to comment on the internet buzz that it will be in the market by year's end.

Singer Gloria Estefan, Actress Angelica Vale and Hosts 'El Gordo' and 'La Flaca' Entertain Hispanic Consumers With New TV Vignettes

The State Food and Drug Administration in China ordered its local branches to assure the medication-producing companies remove the ads exaggerating the positive effects of their products.

KEEP IT SIMPLE

Make sure you have ONE simple message per script. It’s very tempting to cram in a variety of items, prices and product details, but that can be confusing to listen to. The same goes for contact details. Having a website, address, phone number and email address is too much for the listener to take in, so keep the call to action simple as well.