Saab’s TV advertising campaign for its new 9-3 model gives yet another unknown but promising female Swedish singer the opportunity to reach a worldwide audience. 23-year-old Nina Kinert, from Stockholm, sings the acoustic soundtrack ‘Through Your Eyes’, specially written for the campaign, with a distinctive, brittle timbre.

This is a key goal for operators trying to reduce abandonment rates and encourage uptake of services. According to Jim Small, Portal Relevance Manager at Orange UK said, “For us it is about enhancing and personalizing the customer experience, whilst increasing customer loyalty and content revenues.”

Panasonic, a leader in Plasma HDTV technology, announced the launch of a new advertising campaign – “Bring Back Family Time.” The campaign, which debuted this weekend on ABC Network and in USA Today, reveals the state of today’s family time in a comedic but insightful way by depicting a family’s inability to connect because hectic schedules get in the way.

Nintendo has today unveiled the latest instalment in the campaign for their innovative ‘Brain Training’ range starring Oscar winning actor Nicole Kidman.

Itsmymarket.com was launched in August 2006 to provide a localised classified service throughout the UK. The site allows users not only to post free advertisements but also access a number of web 2.0 features such as blogs, community forums and photo sharing facilities.

Tobacco advertising is banned from radio and television but health experts say that has not stopped cigarettes from being marketed to kids and they warn the internet is being used to promote smoking to teenagers.

China has stepped up its campaign to clean up the airwaves with new regulations to ban sexually suggestive advertising on radio and television, state media says.

Xiam will use its MPOS (My Personal Offers System) technology to serve ads on Vodafone’s new Mobile Internet portal. Xiam will also provide extensive ad management, reporting and campaign management to advertisers.

Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced it has acquired Tamblin, a privately held software company that provides applications and tool kits that will enhance Alcatel-Lucent’s solution for enabling IPTV users to easily find, connect and interact with brands and entertainment they care about. Financial terms were not disclosed.

Combination of Atlas ad serving technology with MSN Video platform enables AP media-member and customer Web sites to sell and deliver local video advertisements to maximize revenue opportunities.

Microsoft Corp. today announced that more than 20 publishers have switched from other ad serving providers or solutions to the Atlas Publisher Suite, since the company unveiled its plans to acquire aQuantive Inc., marking a major milestone for Microsoft’s newly formed Advertiser and Publisher Solutions (APS) Group. New customers include SmartBrief Inc., Reunion.com Inc. and Entrepreneur.com Inc.

A new study in PLoS Medicine has found that a third of all spam messages advertise health products such as drugs and natural health products and that it is easy to purchase prescription drugs and controlled substances advertised in these messages.