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Microsoft at Advertising Week 2007

Microsoft Corp. will participate in and be a sponsor of a number of public exhibits, keynote addresses and workshop sessions at Advertising Week, MIXX and the Online Media, Marketing and Advertising (OMMA) Conference & Expo in New York, Sept. 24–28. Hosted by a set of premier national advertising associations, Advertising Week is the largest annual gathering of advertising and media decision-makers in North America.

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AT&T Launches New Marketing Initiatives to 'Mobilize' Brand

AT&T Inc. launched new corporate advertising and marketing initiatives — the next step in defining AT&T as the premier telecommunications company in the world.

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Accent Pioneers Cisco Digital Signage in Belgium, Netherlands

Cisco® announced today that Accent Jobs For People, the fastest-growing employment and recruitment agency in Belgium, which also operates in France and the Netherlands, is installing Cisco Digital Signage to deliver up-to-the minute, eye-catching advertising direct to 70 of its offices in Belgium and the Netherlands this year.

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Ford Challenges Consumers to 'Swap Your Ride'

Ford is inviting consumers to "Swap Your Ride" as part of a new advertising campaign that follows the experiences of competitive-make vehicle owners who did just that, agreeing to drive a Ford for one week.

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FTC Urges Adults to Say “We Don’t Serve Teens”

The motto heard around the country this week will be: “Don’t serve alcohol to teens. It’s unsafe. It’s illegal. It’s irresponsible.” The We Don’t Serve Teens message will be promoted through public service announcements in national newspapers, national and regional magazine ads, over 3000 billboards, more than 1000 radio ads, as well as television ads, and other promotions.

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Pilat Media's 1st Personalised TV Advertising Solution for Broadcasters and Telcos

Demonstrates Personalised Ad Insertion across Digital TV, IPTV and Mobile TV.

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GMC Kicks Off 2007 NFL Activities

GMC announced today elements of its 2007 NFL advertising and marketing campaign that runs the duration of the season. The GMC campaign will highlight their NFL and ESPN partnerships as well as their Professional Grade line up of vehicles; specifically the all new Acadia, Sierra Denali and Yukon Denali.

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Chevrolet Brings Maná to Phoenix

Chevrolet is the exclusive automotive sponsor for the 2007 Maná “Amar es Combatir” U.S. Concert Tour. MANÁ, the first Latin band to break into a top-ten spot on the Billboard 200 and one of the hottest Mexican rock bands of all time, will be touring all over the country and Chevy has joined the band to promote its music and environmental efforts.

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CNN.com Inks Multi-Year Advertising Agreement with Google

Exclusive advertising deal connects CNN.com with hundreds of thousands of advertisers

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Clicks on sponsored links lower but show growth potential

Sponsored links are a money maker for search engines, but a Penn State study using a search engine's transaction log indicates consumers click on sponsored listings fewer than two times out of every 10 searches, a rate which suggests consumers still prefer organic or non-sponsored links.

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Study finds inequality in tobacco advertising

Compared with Caucasians, African-Americans are exposed to more pro-tobacco advertising, according to a University of Pittsburgh School of Medicine study published in this month’s Public Health Reports.

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Ford Named One of Ten Best Televison Advertisers

Ford Motor Company is the only automaker to rank among the Parents Television Council's (PTC) "Ten Best" advertisers on television - moving up into third place from last year's fourth place ranking.

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