The 25-year-old pop singer Beyonce who has become a new star of the Emporio Armani Diamonds fragrance ad campaign said she has learned to be photo ready all the time.

Advertising within highly engaging gaming experience shown to have significant positive impact on purchase consideration, ad recall and “coolness” perception of brands.

How do consumers look at advertisements? Most marketing textbooks advance the theory that looking at ads is a predominantly “dumb process,” driven by visual stimuli such as the size of the ad or the color of the text.

The Federal Trade Commission has asked a federal district court to order the marketers of Ab Force to return money to consumers who purchased their belts based on the marketers’s advertising claims.

Deal furthers Microsoft commitment to provide advertisers and publishers with a comprehensive search and display advertising platform.

Britain's advertising watchdog has rapped cosmetics firm L'Oreal for a misleading television advertisement for mascara with Hollywood actress Penelope Cruz.

Some anti-smoking ads are simply ineffective, while others actually make youth more likely to light up. Fortunately, some are successful, and a new University of Georgia study helps explain why.

Agreement gives washingtonpost.com readers relevant Web search results and advertising

Advertisers’ messages are infiltrating small-market television newscasts at about the same percentage that owners of digital video recorders are skipping the commercials, say researchers at the University of Oregon.

Innovative, Patent-Pending Ad Delivery Platform Allows Marketers to Present Highly Targeted Online Display Ads in Real Time to Match a User's Distinctive, Expressed Interests

Google announced on June 21st the worldwide expansion of its pay-per-action advertising beta.

Prioritization Protects Mission-critical Application Performance as Aggressive Advertising Campaign Significantly Increases Website Access