McDonald's new advertising campaign to promote high-level career opportunities within the company is a great way to fight the connotation of dead-end drudgery and low wages that comes with "McJobs," according to Jerry M. Newman, SUNY Distinguished Teaching Professor in the University at Buffalo School of Management.

Google unlawfully allows advertisers to bid on federally protected trademarks. As a result, U.S. and Canadian-based companies lose big due to brand reputation issues and substantially increased advertising costs.

There is a new gadget in the sex toy industry called iGasm. Apple, the maker of iPod, is threatening to sue sex shop Ann Summers over the posters for the iGasm gadget - reports PC Advisor.

Microsoft details plans to build Internet-wide advertising platform for advertisers, publishers and ad agencies.

The majority of advertising exposure occurs when the audience's attention is focused elsewhere, such as while flipping through a magazine or browsing a web site. However, a new study reveals that even this incidental exposure to advertising may have a positive effect on consumer attitudes. Forthcoming in the June issue of the Journal of Consumer Research, the study revises existing theories of exposure advertising, specifically repeated views of web-based banner ads.

Joost already has hirty-two blue-chip advertisers on board for launch.

Intel Corporation today announced a new program that will help resellers worldwide market innovative Intel-based products in a more quick and cost-effective manner. The company has created a new virtual marketing storefront for its reseller channel and has also collaborated with Google to create an advertising program where resellers can place online ads.

Google DoubleClick Combination Will Significantly Expand Opportunities for Advertisers, Agencies and Publishers and Improve Users' Online Experience.

An exhibition and film screening that will examine positive and negative images of women in the media will take place in Armenia on April 11th at The Club.

First of its kind partnership between Google and EchoStar will deliver more relevant ads to EchoStar's millions of subscribers.

Investors put more money into mutual funds that advertise, but in the end these customers pay a high price.