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Brand attitudes improve when product is paired with favorable actor

Love a rap artist’s music, and you may develop fond feelings for the products placed in that artist’s rap video. That is essentially the conclusion that a team of investigators came to in an intriguing research article published in this month’s issue of Psychology & Marketing (P&M).

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Is that song sexy or just so-so?

Why is your mate's rendition of Marvin Gaye's "Let's Get it On" cute and sexy sometimes and so annoying at other times? A songbird study conducted by Emory University sheds new light on this question, showing that a change in hormone levels may alter the way we perceive social cues by altering a system of brain nuclei, common to all vertebrates, called the "social behavior network."

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Scientists watch as listener's brain predicts speaker's words

Scientists at the University of Rochester have shown for the first time that our brains automatically consider many possible words and their meanings before we've even heard the final sound of the word.

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The satellite navigation in our brains

Our brains contain their own navigation system much like satellite navigation ("sat-nav"), with in-built maps, grids and compasses, neuroscientist Dr Hugo Spiers told the BA Festival of Science at the University of Liverpool today.

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Memory trick shows brain organization

A simple memory trick has helped show UC Davis researchers how an area of the brain called the perirhinal cortex can contribute to forming memories. The finding expands our understanding of how those brain areas that form memories are organized.

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Scientists unmask brain's hidden potential

Previous research has found that when vision is lost, a person's senses of touch and hearing become enhanced. But exactly how this happens has been unclear.

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Study sheds light on rhythms of brain

In our brains, groups of neurons fire up simultaneously for just milliseconds at a time, in random rhythms, similar to twinkling lightning bugs in our backyards. New research from neuroscientists at Indiana University and the University of Montreal provides a model -- a rhyme and reason -- for this random synchronization.

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How memory and spatial cognition are related

In a study that sheds new light on how memory and spatial cognition are related to each other in the brain, researchers at the University of California, San Diego School of Medicine and the Veteran Affairs (VA) San Diego Healthcare System studied memory-impaired patients as they navigated their environment.

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Compounds From Soy Affect Brain and Reproductive Development

Two hormone-like compounds linked to the consumption of soy-based foods can cause irreversible changes in the structure of the brain, resulting in early-onset puberty and symptoms of advanced menopause in research animals, according to a new study by researchers at North Carolina State University.

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Brain's reaction to self-administered cocaine differs

New research has uncovered a fundamental cellular mechanism that may drive pathological drug-seeking behavior.

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Obesity predisposition traced to the brain's reward system

The tendency toward obesity is directly related to the brain system that is involved in food reward and addictive behaviors, according to a new study. Researchers at Tufts University School of Medicine (TUSM) and colleagues have demonstrated a link between a predisposition to obesity and defective dopamine signaling in the mesolimbic system in rats.

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How antidepressants and cocaine interact with brain cell targets

In a first, scientists from Weill Cornell Medical College and Columbia University Medical Center have described the specifics of how brain cells process antidepressant drugs, cocaine and amphetamines.

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