Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study by a University of Illinois marketing expert.

LG Electronics (LG), a global leader and technology innovator in consumer electronics, launched a new creative brand campaign featuring LG’s brand identity of “stylish design and smart technology, in products that fit consumer’s lives.”

Web and Green Marketing are hot, Women, Gen X and Y, and Hispanics Catching Up to Boomers, but Marketing Basics are More Important than Ever

Consumers often abandon products when other social groups adopt them. Teens want to distinguish themselves from their parents. Jocks want to separate themselves from geeks. Rich Brits stopped buying Burberry once it became the brand of choice for soccer hooligans and Shanghai urbanites avoid the Volkswagen model that is preferred by the suburban nouveau riche.