Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research.

AMD (NYSE:AMD) today launched a new corporate brand campaign under a new tagline, "The Future is Fusion."

Even 60 milliseconds of exposure to a brand name such as Wal-Mart or Tiffany can alter consumers’ subconscious goals, according to new research in the Journal of Consumer Research.

LG Electronics Aims to Be Truly Multinational, Marketing-Driven Company

As with anything, it all depends on who you ask and how. Earlier I wrote that Brandchannel's survey indicated that Apple was pretty much #1. However, if you ask Millward Brown Optimor and their BrandZ Top 100 Ranking, it's Google that's tops in terms of power and value. See also the top then brands.

After introducing its luxury Infiniti automotive brand here two years ago, Nissan Motor Co., Ltd. (NML), Japan, has unveiled plans to bring the Nissan brand to Korea one year later. The move was announced at a recent press conference here.

AT&T Inc. (NYSE:T) has announced that AT&T scored the highest percentage of responses for unaided brand awareness associated with global data Virtual Private Networks (VPN) in Telemark's most recent Global Brand Appeal survey.

AT&T Rated No. 1 for Unaided Brand Recognition in Telemark’s Latest Survey of Multinational Corporations

AmbironTrustWave announces the change of their brand name to Trustwave, effective immediately.

Nokia today introduced Ovi, the company's new Internet services brand name. With the introduction of Ovi, Nokia is expanding from a focus on mobile devices to offering a range of Internet services. Ovi, meaning 'door' in Finnish, enables consumers to easily access their existing social network, communities and content, as well as acting as a gateway to Nokia services.

Anderson Analytics' GenX2Z releases New National Research Study: It's From Where? College Students Clueless on Where Favorite Brands Come From - Cell Phone Makers and Cars Manufacturers among the Most Misidentified

Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, today launched a powerful visualization tool to map how consumers naturally think and talk about brands across billions of unaided conversations online.