When most people think of the Sci Fi Channel, they envision “Star Trek” reruns and late night B-movies with some sort of werewolf or genetically mutated spider invasion.

Most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products, according to a new study by a University of Illinois marketing expert.

LG Electronics (LG), a global leader and technology innovator in consumer electronics, launched a new creative brand campaign featuring LG’s brand identity of “stylish design and smart technology, in products that fit consumer’s lives.”

Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS).

Products with visible brand names are everywhere; many times we don't even notice them. But how much do those unnoticed exposures affect brand choices? Quite a bit, according to a new study in the Journal of Consumer Research.

Last week Interbrand issued its 2008 Best Global Brands rankings. While most of the top 10 remained unchanged, with IBM and Microsoft swapping places (IBM rose from 3 to 2), one big change emerged: Google rose from 20 to 10, with Mercedes-Benz dropping to 11.

Brand extensions, like Jeep’s strollers, Maxim’s hair color, or Apple’s iTunes are lucrative ways that a brand can increase its revenue and customer base-or confuse and alienate them. In an increasingly borderless world in which brands can be as powerful as currency, stretching brands that already have strong equity has become an ever more important avenue for growth.

Sony Ericsson Mobile Communications has announced today that it has signed an exclusive four year sponsorship agreement with female tennis player, Maria Sharapova, to become the company’s first global brand ambassador.

Many people pay silly money to wear a particular logo or a designer brand. Of course, a designer outfit doesn't keep you any warmer or dryer than an unbranded one, but functionality is only part of the story. Designer products say something about you – you are a trendy, sexy or sophisticated person. Brands help us to express who we think we are and who we want to be.

LG Electronics (LG), a global leader and technology innovator in consumer electronics, has after a three month global review appointed London-based Bartle, Bogle, Hegarty (BBH) for the strategic and creative development of its worldwide marketing communications.

AmbironTrustWave announces the change of their brand name to Trustwave, effective immediately.

For the seventh consecutive year, Canon U.S.A., Inc., has been named number one in brand loyalty within the "Office Copier" category, by Brand Key's Customer Loyalty Engagement Index.