Advertising within highly engaging gaming experience shown to have significant positive impact on purchase consideration, ad recall and “coolness” perception of brands.

Say what you will, Shakespeare, but a McNugget by any other name is just not as tasty. At least, not to the 3- to 5-year-old set.

Preschool children preferred the taste of foods and drinks in McDonald’s packaging to the same foods and drinks in unbranded packaging, according to a report in the August issue of Archives of Pediatrics & Adolescent Medicine, one of the JAMA/Archives journals.

Consumers often abandon products when other social groups adopt them. Teens want to distinguish themselves from their parents. Jocks want to separate themselves from geeks. Rich Brits stopped buying Burberry once it became the brand of choice for soccer hooligans and Shanghai urbanites avoid the Volkswagen model that is preferred by the suburban nouveau riche.

What do Kylie, Paul Newman, and Celine Dion have in common" They are all celebrity entrepreneurs. But does selling their own products rather than endorsing others help boost sales"

Web searchers who evaluated identical search-engine results overwhelmingly favored Yahoo! and Google, providing evidence that branding matters as much on the Internet as off, according to a Penn State study.

Investors put more money into mutual funds that advertise, but in the end these customers pay a high price.