Frequent price cuts can have a major adverse effects on brand equity, even for well respected brands, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS).

Chery Auto is planning to build a new brand “Karry” for the low-end market and also a high-end brand in its ongoing Chery Quantum Automobile project, Yin Tongyao, president of Chery Auto told, Beijing News reporters.

While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can be influenced by brand images they view only for a fraction of a second.

From at least Bass Ale’s red triangle—advertised as “the first registered trademark”—commodity brands have exerted a powerful hold over modern Western society. Marketers and critics alike have assumed that branding began in the West with the Industrial Revolution.

It’s not always best to be first, finds a new study from the Journal of Consumer Research. Researchers from Purdue, Indiana University, and UConn examine how consumers will evaluate new products when they are released by an existing brand (known as “brand extension”).

Many people pay silly money to wear a particular logo or a designer brand. Of course, a designer outfit doesn't keep you any warmer or dryer than an unbranded one, but functionality is only part of the story. Designer products say something about you – you are a trendy, sexy or sophisticated person. Brands help us to express who we think we are and who we want to be.

Consumers expect a lot from high-equity brands such as Disney or Apple. When such brands fail us – perhaps by providing a product that doesn’t work or service that is sub-par – we may be especially disappointed.

Facebook now most popular site among college students

New Research released by Anderson Analytics’ GenX2Z Youth Research Initiative: Facebook now most popular site among college students - Driven by popularity of Social Networking Sites (SNS) among Young Women.

Leveraging its heritage and expertise in creating energy-efficient integrated circuits (ICs), National Semiconductor Corporation (NYSE:NSM) today unveiled its PowerWise® brand to designate the company’s line of energy-efficient, high-performance power and analog signal-path products.

AmbironTrustWave announces the change of their brand name to Trustwave, effective immediately.