Campaigns

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Honda Creates Original Short-Film Documentaries

A US-national campaign that builds on Honda's corporate theme, "Power of Dreams," begins. The strategy developed by Honda's long-standing advertising agency of record, RPA, is designed to speak to the hearts and minds of consumers by intimately revealing the essence of Honda's corporate philosophy via a multimedia, interactive campaign centered on a highly immersive Web site.

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2009 Chevrolet Traverse, Mary J. Blige Star In New Fall Ad Campaign

Following her highly successful ad campaign for the Chevrolet Malibu, R&B superstar Mary J. Blige gets behind the wheel of an all-new, 2009 Chevrolet Traverse crossover for a series of national TV, magazine and online ads that continues through December.

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Development to Culture: cheap lodging to the Russian youth

The campaign “We Are Addressing the President” started on February 4 in Kirovskiy region, Russia. It’s going to last until March 2 – the Election day.

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New image campaign underscores Siemens’ solutions competence

Timed to coincide with the company’s 160th anniversary, Siemens is launching a long-term image campaign across all its Groups and Regions. The campaign will showcase the solutions competence Siemens has leveraged from the company’s inception to successfully answer the toughest questions of the times.

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Campaign Contributions Improve Policy Analysis in Congressional Committees

Do hard money contributions by interest groups to members of Congress contribute to better quality policy deliberations and outcomes in congressional committees? A new study conducted by political scientist Kevin M. Esterling (University of California, Riverside) finds that over the long term-regardless of the intent of such contributions-they tend to create incentives for members of Congress to enhance their analytical capacity for policymaking.

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