Saab Automobile is the principal sponsor of Sweden’s most prestigious design prize, Design S – the Swedish Design Award – together with the Swedish Ministry for Foreign Affairs.

These are the very first official shots of the soon-to-be-launched Insignia’s interior, showing the immense attention to detail Vauxhall’s designers have lavished on the car’s cabin. Highlights include chronometer-inspired instruments, use of high-quality fabrics and materials, and a unique instrument lighting system.

The same virtual process that enables Ford designers to create new vehicles without the use of clay is helping designers develop colors without opening a single can of paint. It’s all part of Ford’s continued advancements in virtual design, which are helping the company bring more products to market faster.

Camouflage and disguise are crucial when new model prototypes first leave the well-protected confines of the design studio or workshop and head out onto the test track or open road. Although a great deal of today’s vehicle proving can be conducted in advance by computer simulation or on the test bench, there inevitably comes the day when all test results have to be validated, and the car must be released into its natural habitat – the road.