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The Chemistry of Color

One of the things I learned when I first started designing things on the Web was how to utilize color. Like typography, color is an often overlooked aspect of graphic designing. I never thought much about it until I had a client one time who wanted a particular color for their banner design and then some complimentary colors to use on the rest of their web site. At the time I wasn't familiar with the term and so of course I had to do some research.

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Psychological Study Reveals That Red Enhances Men

A groundbreaking study by two University of Rochester psychologists to be published online Oct. 28 by the Journal of Personality and Social Psychology adds color—literally and figuratively—to the age-old question of what attracts men to women.

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How carrots help us see color orange

One of the easiest ways to identify an object is by its color -- perhaps it is because children’s books encourage us to pair certain objects with their respective colors. Why else would so many of us automatically assume carrots are orange, grass is green and apples are red?

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Northwestern Chemist Investigates Lost Reds In Homer Painting

More than 30 years ago, when Northwestern University chemist Richard Van Duyne developed a powerful new sensing technique, he never thought he would be using it to learn more about treasures in the Art Institute of Chicago’s collection -- including a watercolor recently featured in the museum’s exhibition “Watercolors by Winslow Homer: The Color of Light.”

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Ultrasound can drain the color from toxic dyes

Brightly colored dyes such as the shimmering Congo Red commonly used in silk clothing manufacture are notoriously difficult to dispose of in an environmentally benign way.

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New Research Shows Consistency in Synaesthetic Experiences

A quirky psychological phenomenon known as “grapheme-color synaesthesia” describes individuals who experience vivid colors whenever they see, hear, or think of ordinary letters and digits. A hallmark of synaesthesia is that individuals seem to be idiosyncratic in their experiences. That is, most synesthaetes will consistently see the same colors accompanied with specific graphemes, but few of these experiences appear to be shared with other synesthetes.

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We'd Like to Tell You What This Story is About

When it comes to scientific breakthroughs, we usually leave the coverage to our science writers, because they have a fighting chance of understanding them.

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Ripe Fruit Preferred

Fall, the season of colors: Leaves turn red, yellow, and brown. The disappearance of the color green and the simultaneous appearance of these other colors are also signs of ripening fruit. A team led by Bernhard Kräutler at the University of Innsbruck (Austria) has now determined that the breakdown of chlorophyll in ripening apples and pears produces the same decomposition products as those in brightly colored leaves.

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New research into plant colors sheds light on antioxidants

Scientists have made an important advance in understanding the genetic processes that give flowers, leaves and plants their bright colours. The knowledge could lead to a range of benefits, including better understanding of the cancer-fighting properties of plant pigments and new, natural food colourings.

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British color researchers meet Norwegian children

Language is no barrier when British researchers from Nottingham Trent University conduct a science workshop for Norwegian children. Colour is the focus, and in the course of 45 minutes, the children experience both liquid rainbows and milk that explodes into a range of colours.

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New southernpeas developed by ARS, cooperators

Two new varieties of southernpeas—WhipperSnapper and GreenPack-DG—boast attractive colors, pleasing textures and flavors, plus nutrients like protein and folate, a B vitamin.

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Radiant color in grapheme color synaesthesia

A psychological phenomenon known as “grapheme-color synaesthesia” describes individuals who experience vivid colors whenever they see, hear, or think of ordinary letters and digits.

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