The Commerce Department said Friday that consumer spending in September dropped precipitously. Although statistics seem to indicate the recession is over, the American public, it seems, is not convinced.

A new study in the Journal of Consumer Research looks at the ways consumers compare their creations to those designed by professionals.

If a vacation starts out bad and gets better, you'll have a more positive memory than if it starts out good and gets worse—if you're asked about it right afterward, according to a new study in the Journal of Consumer Research.

Don't think too much before purchasing that new car or television. According to a new study in the Journal of Consumer Research, people who deliberate about decisions make less accurate judgments than people who trust their instincts.

That gorgeous sweater has your name written on it. But, those red suede pumps are calling your name too. What goes through your mind as you consider these choices? During normal economic times, you might indulge in a whole new wardrobe.

The Fraser fir is gaining popularity among American consumers looking for beautiful, long-lasting Christmas trees. Consumers favor Fraser fir for its conical shape, dark green foliage, pleasant aroma, and excellent needle retention.

The more choices people get, the less consistent they are in making those choices, according to a new study in the Journal of Consumer Research. The study’s findings may affect the way researchers examine consumer choices.

(Washington DC) June 3, 2008 In honor of Independence Day, best-selling author, Matthew Lesko is inviting everyone to join him online July Fourth at www.UncleSamLive.com when he hosts his first National Treasure Hunt, answering any and all questions about finding financial independence using government programs.

In today’s world, consumers face a dizzying array of product choices. Most often, there’s not just one ideal product; it depends on the individual and the context. A beer might be perfect for relaxing after work; a sports beverage after jogging. And a teenager’s ideal beverage isn’t the same as a business executive’s.

One of the fastest growing retail electricity providers, Texas Power, recently announced its partnership with WhiteFence.com, the nation's leading online marketplace for utilities and home services. With the addition of Texas Power to WhiteFence's powerful transaction engine, consumers have access to a fast and free online ordering system to find the best rate plans for Texas Power.

If you have been paying attention to the presidential primaries on either side of the aisle, chances are you have heard about two major themes from both the former and the remaining presidential candidates: the economy and the environment. The question is how Americans Can buy American, supporting the economy and protecting the environment.

Thought-listing exercises are frequently used by researchers to gauge people’s reactions to advertisements. But a new paper in the June 2008 issue of the Journal of Consumer Research from the Wharton School of Business suggests two alternative methods that may more accurately reveal what consumers actually notice.