Contextual Advertising

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Google News Starts Running Contextual Ads

Those of you who have been using Google's News Search service know that it has shun using it's famous contextual advertising on those pages. The economy has changed it.

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Study shows how context dictates what we believe we see

Scientists at UCL (University College London) have found the link between what we expect to see, and what our brain tells us we actually saw. The study, published in this week’s PLoS Journal of Computational Biology, reveals that the context surrounding what we see is all important – sometimes overriding the evidence gathered by our eyes and even causing us to imagine things which aren’t really there.

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YPN Quality-Based Pricing: Yahoo's Smart Pricing?

Yahoo Publisher Network's publishers today receive a notice informing about YPN's new feature called "Quality-Based-Pricing." Many online publishers started asking questions if this may be Yahoo's answer to the concept of "Smart Pricing"introduced by Google Adsense a while ago to make Adsense and Adword more optimal.

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Google Acquires DoubleClick

Google DoubleClick Combination Will Significantly Expand Opportunities for Advertisers, Agencies and Publishers and Improve Users' Online Experience.

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EchoStar, Google Partner on New TV Advertising System

First of its kind partnership between Google and EchoStar will deliver more relevant ads to EchoStar's millions of subscribers.

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Publishers Take Back Control of Their Ad Revenue with FAST AdMomentum

With FAST AdMomentum, publishers now have a private-label contextual advertising platform, eliminating the need for third-party services.

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