Every day we are faced with a multitude of choices, but the majority of these fall into two categories: descriptive choice (based on what we are told) and experiential choice (based on our own personal experience).

Despite their strong impact on the marketplace, surprisingly little attention has been paid to the how superstitious beliefs impact decision making. A groundbreaking new study from the April issue of the Journal of Consumer Research examines the role of lucky and unlucky features and finds that consumers are more disappointed when a product that is supposedly “lucky” breaks.

Researchers have discovered the secrets to enhancing youth participation in school and community-based garden programs. A three-year study entitled "Greener Voices" proves that children will engage in learning more readily when given responsibility for decision making and planning.

The diagnosis has come in, and it’s not good. Worse, the patient has to choose from treatment options that are sometimes contradictory and risky. None of them promises complete success. How do patients make an informed decision, choosing the very best treatment for their own healthcare?

The Arizona State University Decision Theater is helping policy makers and community members explore issues ranging from the evironment and urban growth to education and health. The advanced visualization, simulation and modeling, and collaboration tools enable users to visualize possibilities and realize solutions.