Scientists have successfully demonstrated that groups of people can reach decisions more accurately than individuals.
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Herd mentality. Angry mob. Mass hysteria. As these phrases suggest, we are not always confident that a large group of people will come up with the smartest decisions.
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Every day we are faced with a multitude of choices, but the majority of these fall into two categories: descriptive choice (based on what we are told) and experiential choice (based on our own personal experience).
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Why do some juries take weeks to reach a verdict, while others take just hours? How do judges pick the perfect beauty queen from a sea of very similar candidates? We have all wondered exactly why we did not win a certain award. Now, new psychological research explains how groups come to a collective decision.
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The capacity to resist peer pressure in early adolescence may depend on the strength of connections between certain areas of the brain, according to a study carried out by University of Nottingham researchers.
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New research at the University of Maryland looks at why kids decide to include - and exclude - other kids from their group of friends. It turns out the decision making process is much more complex than previously believed, and could even provide insights into how to intervene when children are rejected by their peers.
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If everyone jumped off a bridge, would you? Probably not, but according to a study by Arizona State University researchers, peer influence plays a greater role in people's behavior than is generally acknowledged.
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