Is the third time the charm? After all, this is the third time this year that reports have surfaced about Google buying Digg. According to TechCrunch, multiple sources inside of Google have indicated that the two companies are close to a deal - and have been working on it for about six weeks.

Rumors about potential buyers for Digg have been floating around for quite some time now, but looks like for the first time, there might be some depth to it. Current rumors about Digg's sale may not be exaggerated, as the link aggregator appears to be the target of a bidding war between giants like Microsoft and Google, who would both benefit from access to the surfing profiles of Digg's diggers.