It is well known that people don't always 'speak their minds', and it is suspected that people don't always 'know their minds'. Understanding such divergences is important to scientific psychology and IAT Test aims to achieve this goal.

The capacity of the human mind to believe or disbelieve a statement is a powerful force for controlling both behavior and emotion, but the basis of these states in the brain is not yet understood.

Philosophers and scientists have long been interested in how the mind processes the inevitability of death, both cognitively and emotionally. One would expect, for example, that reminders of our mortality--say the sudden death of a loved one--would throw us into a state of disabling fear of the unknown.

Self-injuring individuals display implicit associations between cutting and the self.

New mental test, called also IAT Test, presents a method that demonstrates the conscious-unconscious divergences much more convincingly than has been possible with previous methods.