Indochina’s few surviving elephants are under increasing threat from booming illegal ivory prices in Viet Nam, according to a new market analysis released today by TRAFFIC, the wildlife trade monitoring network.

Until credible sightings popped up three years ago, the scientific world was in agreement that ivory-billed woodpeckers had gone the way of the dodo.

African elephants are being slaughtered for their ivory at a pace unseen since an international ban on the ivory trade took effect in 1989. But the public outcry that resulted in that ban is absent today, and a University of Washington conservation biologist contends it is because the public seems to be unaware of the giant mammals' plight.

A well-nursed prejudice in scholarly communication is that researchers avoid journalists and are disappointed with the coverage when they do have contact with the media.

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