Traditional brand research argues that logos should be highly relevant to the product they represent in order to be successful. However, marketers have recently begun using unusual visual identifiers that have little, if anything, to do with the product.

BlueStar is distributing SATO’s new RFID-ready GL4e series of printers for medium-duty industrial applications. The new GL4e printer provides extensive support to encoding Class 1 GEN 2 RFID tags--allowing users to economically print barcode labels now, while in the future seamlessly incorporating RFID-encoding capabilities as needs change.