Two students are hoping to set the hierarchy of the most important brands of Europe by starting an ingenious “geography-based marketing game”.

You have graduated from an animation or graphic design program and your ready to start looking for a job. There's a few ways to get out there and market your self. You want to make your work visisble and easily available to potential employers.

Westerner consumers are more receptive to unexpected promotional gifts than their East Asian counterparts, according to a new study in the Journal of Consumer Research.

Calvin Klein, the company that makes perfumes and fragrances, is under fire for it's new billboard in Soho, which people find too sexy. Indeed, Calvin Klein, you get an "F" for socially irresponsible marketing. Do you guys have children? Do you walk on the streets with your 6-8 years old children?

How do you tell if a website you are browsing is a showing you a personal web page expressing the opinions of an individual or the marketing speak of a commercial site in disguise? Information engineers in India and Japan believe they have found an automatic way to discriminate between personal web pages and commercial pages designed to fool consumers.

Marketers like to talk about "priming" goals—or sending subtle messages to encourage consumption. For example, thirsty people who encounter ads related to thirst tend to buy more beverages.

Cricket legend Sourav Ganguly appointed as brand ambassador. Vyke Communications (www.vyke.com) the mobile Voice over Internet Protocol (VoIP) service provider, today announces the launch of its consumer marketing programme targeting the Asian expat communities.

Former MessageLabs Executive Joins Webroot to Support Demand for Webroot® Security SaaS Solutions

UK food and drink manufacturers interested in maximising the potential for their products in France should consider attending the Food from Britain (FFB) Food Retailing in France Workshop taking place from 12 –13 June 2008 in Paris.

The first ever live advert to be shown on British television was Broadcast today on Channel 4 at 19:10 UTC.