Marketers like to talk about "priming" goals—or sending subtle messages to encourage consumption. For example, thirsty people who encounter ads related to thirst tend to buy more beverages.

Cricket legend Sourav Ganguly appointed as brand ambassador. Vyke Communications (www.vyke.com) the mobile Voice over Internet Protocol (VoIP) service provider, today announces the launch of its consumer marketing programme targeting the Asian expat communities.

Former MessageLabs Executive Joins Webroot to Support Demand for Webroot® Security SaaS Solutions

UK food and drink manufacturers interested in maximising the potential for their products in France should consider attending the Food from Britain (FFB) Food Retailing in France Workshop taking place from 12 –13 June 2008 in Paris.

The first ever live advert to be shown on British television was Broadcast today on Channel 4 at 19:10 UTC.

This summer should be a marketer’s dream. The Olympics have always been a business mecca. But will Beijing 2008 prove to be a marketing nightmare?

Having a business, brand, or product to promote can be tough work if you don’t know the insider secrets to getting media attention. But if you can get that attention, your chances of success will be far greater.

The Eighth Annual Marketing Directors Summit reveals key insights into tomorrow’s business environment as organisations look to regain control

Velti’s Full-Service Technology Platform Brings Mobile Into The Marketing Mix For Global Brands; Provides Operators With a Means To Monetize Services

London, UK – 14th February 2007 - emedia pushes the boundaries of Business to Business marketing by creating what, in fact, could be called Business to ‘Business Consumer’ marketing.

Advertisers looking to add appeal to their products need to look no farther than their nearest art museum, according to a new University of Georgia study that finds that even a fleeting exposure to art makes consumers evaluate products more positively.

International mobile specialist, Dialogue Communications, today announced the appointment of Chris Elson as Head of New Media Sales. Chris’ role will support the company and help facilitate its growth as a complete mobile solutions provider within the Australian market.