This summer should be a marketer’s dream. The Olympics have always been a business mecca. But will Beijing 2008 prove to be a marketing nightmare?

Having a business, brand, or product to promote can be tough work if you don’t know the insider secrets to getting media attention. But if you can get that attention, your chances of success will be far greater.

The Eighth Annual Marketing Directors Summit reveals key insights into tomorrow’s business environment as organisations look to regain control

Velti’s Full-Service Technology Platform Brings Mobile Into The Marketing Mix For Global Brands; Provides Operators With a Means To Monetize Services

London, UK – 14th February 2007 - emedia pushes the boundaries of Business to Business marketing by creating what, in fact, could be called Business to ‘Business Consumer’ marketing.

Advertisers looking to add appeal to their products need to look no farther than their nearest art museum, according to a new University of Georgia study that finds that even a fleeting exposure to art makes consumers evaluate products more positively.

International mobile specialist, Dialogue Communications, today announced the appointment of Chris Elson as Head of New Media Sales. Chris’ role will support the company and help facilitate its growth as a complete mobile solutions provider within the Australian market.

Bookham, Inc. (Nasdaq: BKHM), a leading provider of optical components for industrial applications, is to enter the biomedical market with its ZoroLight™ LED multiplexing technology. The compact LED combining module, which utilizes proprietary Bookham filter technology, is designed for bio-analytical applications and medical instrumentation. The ZoroLight LED module will be on show at the Bookham booth (#8636) at the BiOS exhibition, taking place 19-20 January at the San Jose Convention Center.

Chelmsford, Mass. - Sycamore Networks, Inc. (NASDAQ: SCMR), a leader in intelligent bandwidth management solutions for fixed line and mobile network operators worldwide, today reported its results for the first quarter ended October 27, 2007. Revenue for the first quarter of fiscal 2008 was $38.0 million, compared with $34.8 million for the first quarter of fiscal 2007.

Socket Communications, Inc. (NASDAQ: SCKT), dba Socket Mobile, Inc., an innovative provider of mobile productivity solutions, announced that Eastern Sales & Marketing (ESM) selected the Socket Mobile SoMo 650 to fulfill its mobile computing needs.

Web and Green Marketing are hot, Women, Gen X and Y, and Hispanics Catching Up to Boomers, but Marketing Basics are More Important than Ever

Novell announced a new initiative to increase revenue and profitability for solution providers and consulting partners who specialize in selling Novell® technologies.