KEEP IT SIMPLE

Make sure you have ONE simple message per script. It’s very tempting to cram in a variety of items, prices and product details, but that can be confusing to listen to. The same goes for contact details. Having a website, address, phone number and email address is too much for the listener to take in, so keep the call to action simple as well.

This is a key goal for operators trying to reduce abandonment rates and encourage uptake of services. According to Jim Small, Portal Relevance Manager at Orange UK said, “For us it is about enhancing and personalizing the customer experience, whilst increasing customer loyalty and content revenues.”

(Munich and London, 20 September 2007) The launch of Cascade ICS (Intelligent Channel Solutions) a new international marketing agency was announced today. The new agency has been formed to address the specific needs of IT vendors targeting European markets via indirect channels.

AT&T Inc. launched new corporate advertising and marketing initiatives — the next step in defining AT&T as the premier telecommunications company in the world.

www.freshbusinessthinking.com and www.disrupted-horizon.com, recognizing that the Internet and Google will change nearly every element of your business in the next few years, have today announced the launch of a special one day event for owners, directors and entrepreneurs from smaller businesses.

Kyrgyz vodka producer Arvin says it will begin exporting one of its brands to the United States in September. Arvin Director-General Beishenbek Oskonbaev told a news conference in Bishkek that its "Shpilka"-label vodka ("stiletto heel" in Russian) is already being exported to Europe.

Sponsored links are a money maker for search engines, but a Penn State study using a search engine's transaction log indicates consumers click on sponsored listings fewer than two times out of every 10 searches, a rate which suggests consumers still prefer organic or non-sponsored links.

Mattel and Ford are just the latest in a long line of companies to enact a product recall. Whether it's lead paint or tainted dog food, every manufacturer faces the risk that its product needs to be taken off the shelf. How a firm handles a recall can make or break a company's success in the long run.

The electronic landscape is continually evolving; constantly changing technologies mean additional solutions are always available. To help auto parts retailers stay current with the latest trends to succeed in the marketplace, ACDelco – a leader in providing e-Business solutions to the automotive aftermarket – recently hosted its second-annual e-Business Forum.

Network Appliance, Inc. a leading provider of storage and data management solutions, announced today that it has strengthened its relationship with VMware, the global leader in software for industry-standard virtualized desktops and servers, to collaborate on joint engineering, marketing, service, and support.

How do consumers look at advertisements? Most marketing textbooks advance the theory that looking at ads is a predominantly “dumb process,” driven by visual stimuli such as the size of the ad or the color of the text.

Is your marketing department equipped to identify customer segments that would be most responsive to your company’s product & services? Are your sales executives having automated tools that would allow them to focus on top opportunities?