USC Viterbi students Pamela Fox and Ryan Brown create eye-catching gizmos for the search engine.

Mazda vehicles have claimed the top place in one of the world's largest- ever reports on vehicle reliability. Nearly 92 percent of the Mazda cars studied, including the MX-5 Miata, aged between three and nine years old, suffered no mechanical failure of any type - outperforming all other brands.

Britney Spears fans nationwide will start receiving calls from Britney starting on Feb. 14 as part of a new promotion from Elizabeth Arden that uses Interactive Voice Recording (IVR) technology to send customized phone call recordings from Britney Spears to her fans across the country.

The 2008 Ford Taurus features more than 500 improvements that make it more distinctive, quieter, faster and safer. Highlights include new exterior styling, a new powertrain, a new all-wheel-drive system, more standard safety features - including standard electronic stability control - and structural upgrades to further enhance crash protection.

K-Fed serving up fries. Amateur commercial directors. But no monkeys in suits. This year's Super Bowl ads offered "safe" humor, and Sprint came away with the win. The telecommunications giant earned an A with this year's highest score from the Kellogg School Super Bowl Advertising Review.

More than half of U.S. adults watching the Super Bowl (56%) will be doing so as much or more for Super Bowl ads as for the game: Hanon McKendry poll shows.

Everyone is familiar with New Year's resolutions. You have probably made a few yourself to lose weight, stop smoking, or maybe spend more time with your kids. But if you own or manage a business, the New Year is more than an excuse to lose that potbelly. It's a chance to boost your bottom line and get 2007 off to a profitable start.