Mobile Advertising

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Microsoft and CNBC Team Up on Mobile Advertising

Microsoft Corp. and CNBC Inc. today announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s U.S. mobile audience of 1.1 million unique monthly visitors. This alliance represents Microsoft’s first mobile ad syndication deal in the U.S. and is an extension of the companies’ online advertising collaboration announced last December.

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European media giants join Nokia Media Network

Nokia today announced the expansion of the Nokia Media Network, a mobile advertising network that reaches more than 100 million consumers around the globe. Some of the biggest players in media from across Europe have joined the Nokia Media Network, furthering its reputation of providing global audience reach on high-quality mobile sites.

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Nokia Simplifies Mobile Advertising with Launch of Nokia Advertising Alliance

Nokia announced the launch of the Nokia Advertising Alliance, which will simplify mobile advertising for brand advertisers. The program brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other emerging technologies, to offer advertisers a simple way to increase consumer engagement.

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Nokia gives brands global reach with advertising in WidSets

WidSets, a mobile content consumption, creation and sharing service, now offers advertisers the opportunity to reach customers around the globe with a single mobile advertising campaign. WidSets has joined the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers, to enable advertising experiences.

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Yahoo! Strategy On Growth of Mobile Ecosystem

Yahoo! highlights recent milestones in product and mobile platform innovation,
partnerships, and mobile advertising.

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Nokia wins Frost & Sullivan Award for Mobile Advertising

Nokia has been awarded the 2008 North American Mobility Award for On-deck Mobile Advertising by Frost & Sullivan, solidifying the company's position as one of the pioneers and continued leaders of the mobile advertising industry.

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Strong Year For Velti As Mobile Advertising And Marketing Comes Of Age

Velti’s Full-Service Technology Platform Brings Mobile Into The Marketing Mix For Global Brands; Provides Operators With a Means To Monetize Services

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Nokia Ad Business to Power Mobile Advertising for Handmark

Nokia Ad Business announced it is working with Handmark, a leader in mobile media, to provide an end-to-end mobile advertising solution for its Pocket Express mobile data application.

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Land Rover drives customer awareness with mobile advertising

Nokia Ad Business, formerly Enpocket, today announced that Land Rover is using the Nokia Ad Platform to power a targeted interactive mobile Internet experience for the LR3 that is achieving high results. Nokia recently acquired mobile advertising leader, Enpocket to build a leading global mobile advertising marketplace.

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Nokia completes the Enpocket acquisition

Nokia today announced that it has completed its acquisition of Enpocket, a global leader in mobile advertising providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.

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Google Adsense Now Available for Mobile Users

Google AdSense for Mobile unlocks the potential of the mobile advertising market. Publishers can now monetize on cell phone users by using Google Adsense for mobile users. Marketers can benefit as well through Adword.

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Nokia to acquire Enpocket to create global mobile advertising leader

Nokia and Enpocket announced that they have entered into a definitive agreement for Nokia to acquire Enpocket. Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.

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