Nokia announced the launch of the Nokia Advertising Alliance, which will simplify mobile advertising for brand advertisers. The program brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other emerging technologies, to offer advertisers a simple way to increase consumer engagement.
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WidSets, a mobile content consumption, creation and sharing service, now offers advertisers the opportunity to reach customers around the globe with a single mobile advertising campaign. WidSets has joined the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers, to enable advertising experiences.
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Yahoo! highlights recent milestones in product and mobile platform innovation,
partnerships, and mobile advertising.
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Nokia has been awarded the 2008 North American Mobility Award for On-deck Mobile Advertising by Frost & Sullivan, solidifying the company's position as one of the pioneers and continued leaders of the mobile advertising industry.
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Velti’s Full-Service Technology Platform Brings Mobile Into The Marketing Mix For Global Brands; Provides Operators With a Means To Monetize Services
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Nokia Ad Business announced it is working with Handmark, a leader in mobile media, to provide an end-to-end mobile advertising solution for its Pocket Express mobile data application.
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Nokia Ad Business, formerly Enpocket, today announced that Land Rover is using the Nokia Ad Platform to power a targeted interactive mobile Internet experience for the LR3 that is achieving high results. Nokia recently acquired mobile advertising leader, Enpocket to build a leading global mobile advertising marketplace.
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Nokia today announced that it has completed its acquisition of Enpocket, a global leader in mobile advertising providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.
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Google AdSense for Mobile unlocks the potential of the mobile advertising market. Publishers can now monetize on cell phone users by using Google Adsense for mobile users. Marketers can benefit as well through Adword.
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Nokia and Enpocket announced that they have entered into a definitive agreement for Nokia to acquire Enpocket. Enpocket is a global leader in mobile advertising; providing technology and services that allow brands to plan, create, execute, measure and optimize mobile advertising campaigns around the world.
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The Online Publishers Association (OPA) today announced the results of a study that provides marketers with a new guide for understanding and quantifying the best online advertising environments. "The OPA Advantage: Attracting the Most Valuable Buyers" is a detailed analysis of the demographics and purchasing activity of Web users.
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International 'Going Mobile' Report Shows Consumers are Watching Mobile Web Ads and Acting on Them. As more ad dollars are spent online, there exists a very real question of which Web environments are best for advertisers.
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