Microsoft Corp. has completed its acquisition of aQuantive Inc. The acquisition will help Microsoft deliver on its previously outlined goal to provide the advertising industry with a world-class advertising platform across devices and media that will create the best experiences for users, advertisers and publishers.
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New business group reflects increased focus on online advertising market opportunities.
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Privacy advocates applaud steps to give customers more control of their information and make search data anonymous.
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Innovative, Patent-Pending Ad Delivery Platform Allows Marketers to Present Highly Targeted Online Display Ads in Real Time to Match a User's Distinctive, Expressed Interests
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Yahoo Publisher Network's publishers today receive a notice informing about YPN's new feature called "Quality-Based-Pricing." Many online publishers started asking questions if this may be Yahoo's answer to the concept of "Smart Pricing"introduced by Google Adsense a while ago to make Adsense and Adword more optimal.
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Microsoft details plans to build Internet-wide advertising platform for advertisers, publishers and ad agencies.
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Microsoft, the leader among software companies, is negotiates with online search company Yahoo in order to bye it. Due to the merging an Internet advertising powerhouse can be created which will become the biggest competitor of industry leader Google.
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Google DoubleClick Combination Will Significantly Expand Opportunities for Advertisers, Agencies and Publishers and Improve Users' Online Experience.
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Microsoft Corp. will offer a glimpse at the future of online advertising this week at its third annual Demo Fest, a two-day gathering on Microsoft's Redmond, Wash., campus
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