An Armani ad on 1 page changes perception of Honda ad on next page

The majority of small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but more are also eager to integrate effective Internet options into their overall marketing approach, according to a new, independent survey.

Yahoo Inc. has shuffled chief executives, upgraded its online advertising platform and forged several promising partnerships during the past year, yet the Internet icon still does not seem close to pulling out of a slump that has battered its stock.