Consumers in search of product related information and technical support often turn to virtual communities for help. A forthcoming examination in the April 2008 Journal of Consumer Research of virtual P3 communities – peer-to-peer problem solving communities – presents evidence that social capital, widely described as declining in face-to-face neighborhood communities, has migrated online.
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Chilean child advocacy group Fundación Integra has signed a $570,000 agreement with IBM for on-site technology support services and helpdesk support.
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