In 2006, more Utahns died as a result of unintentional over-the-counter or prescription drug overdoses than died in motor vehicle crashes. The Utah Department of Health (UDOH) today unveiled a new education campaign meant to reduce the number of unintentional prescription pain medication overdoses in Utah by 15 percent by 2009.

The risks of increasing people’s access to over-the-counter medicines may outweigh the benefits, warn experts in this week’s BMJ.