After 50 years of delivering great pizza, today Pizza Hut revealed that efforts are currently underway to rebrand the chain as Pasta Hut in conjunction with the arrival of its new Tuscani Pastas, which are available starting tomorrow. Speaking to employees at a celebration for the launch of the new pasta offerings, Scott Bergren, Pizza Hut CEO, described the large-scale changes the company has made to support this new direction:

The rising food costs – especially on precious pasta - made Italians organize nationwide protests Thursday. The price of basic commodities are being driven up by middlemen, while farmers and producers earnings remain flat, activists said at protests in Rome, Milan and Palermo.