Calvin Klein, the company that makes perfumes and fragrances, is under fire for it's new billboard in Soho, which people find too sexy. Indeed, Calvin Klein, you get an "F" for socially irresponsible marketing. Do you guys have children? Do you walk on the streets with your 6-8 years old children?

Emma Watson, who stars as the clever witch Hermione Granger in the Harry Potter films, has whipped up some fashion magic of her own by becoming the next actress to become the face of Burberry. Burberry, the British fashion house started in 1856 by Thomas Burberry, made the announcement yesterday.

Hypersensitivity to perfumes is the most common contact allergy in adults. Research at the University of Gothenburg has demonstrated that even natural aromatic oils, which many deem harmless compared to synthetic perfumes, may cause allergic reactions.

An information website dedicated to the latest cosmetic settlement (www.cosmeticssettlement.com) writes that a deal is reached worth $175 million dollars according to which retailers will giveaway cosmetics reach lawsuit settlement.

Burger King has unveiled the Flame, a Burger King Cologne, which is a body spray perfume for men.

TLC cable channel is excited to announce that Jennifer Lopez will serve as co-executive producer, co-creater and star in a new reality show. J-Lo will take you on a journey of launching her perfume line and raising her twins, Emme and Max with husband singer Marc Anthony.

This fall, Nina Ricci introduces Nina by Nina Ricci, a new enchanted fragrance combining temptation, femininity, and modernity. A fresh, fruity floral sprinkled with a tantalizing accord.