Personality researchers have long known that people who report they have certain personality traits are also more (or less) likely to be satisfied with their romantic partners. Someone who says she is often anxious or moody, for example, is more likely than her less neurotic counterpart to be dissatisfied with her significant other.

Psychologists from the University of Toronto have developed a personality inventory that can predict who will excel in academic and creative domains, even when respondents are trying hard to fake their answers.

When meeting someone for the first time, the second question that is usually asked (following “what’s your name?”) is “where do you live?”. Until recently, it was not apparent just how revealing that answer may be.

People who are bicultural and speak two languages may actually shift their personalities when they switch from one language to another, according to new research in the Journal of Consumer Research.

A new study from Northwestern introduces personality types used frequently in consumer research to the realm of self-improvement.

The holiday season is the busiest shopping time of the year. In fact, more than 147 million shoppers hit the stores on Black Friday weekend this year according to a survey by the National Retail Federation. And annually during this time, economists pay close attention to the shopping trends.

A new study published in Personal Relationships examines the way in which perceptions of physical attractiveness are influenced by personality. The study finds that individuals – both men and women – who exhibit positive traits, such as honesty and helpfulness, are perceived as better looking.

Women see ‘masculine’ men as unsuitable long-term partners, new research suggests. Conversely, the psychologists from Durham and St Andrews Universities found that men with feminine facial features are seen as more committed and less likely to cheat on their partners.