After 50 years of delivering great pizza, today Pizza Hut revealed that efforts are currently underway to rebrand the chain as Pasta Hut in conjunction with the arrival of its new Tuscani Pastas, which are available starting tomorrow. Speaking to employees at a celebration for the launch of the new pasta offerings, Scott Bergren, Pizza Hut CEO, described the large-scale changes the company has made to support this new direction:
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You're watching a basketball game with some buddies and decide to order pizza during the commercial. Researchers from Indiana University found that people in a group setting exposed to brand information - such as an ad for Pizza Hut -- have a hard time recalling the brand's competitors.
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