Kitting out a bachelor pad with top-rated ‘boys-toys’ costs almost £5,000, according to research.

Shoppers voted Pioneer KURO their favourite brand of television in 2007, according to independent review website Reevoo, which analysed over 15,000 customer reviews of televisions bought last year.

- Britons expected to spend £42 billion online this Christmas
- New study finds that customer opinions and reviews have five times more impact than advertising on customer buying decisions online
- Leading independent customer review publisher, Reevoo, calls for a kitemark for online reviews to reassure shoppers as a forecast £42 billion e-Christmas approaches