A group of neuroscientists and a philosopher have devised a series of novel experiments using virtual reality that could shed light on decades of clinical data pointing to cognitive and perceptual mechanisms involved in humans’ concept of self.
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UCL (University College London) researchers have found the first physiological evidence that invisible subliminal images do attract the brain's attention on a subconscious level. The wider implication for the study, published in Current Biology, is that techniques such as subliminal advertising, now banned in the UK but still legal in the USA, certainly do leave their mark on the brain.
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