Brand extensions, like Jeep’s strollers, Maxim’s hair color, or Apple’s iTunes are lucrative ways that a brand can increase its revenue and customer base-or confuse and alienate them. In an increasingly borderless world in which brands can be as powerful as currency, stretching brands that already have strong equity has become an ever more important avenue for growth.

Stereotypes can boost as well as hinder our chances of success, according to psychologists from the University of Exeter and St Andrews University. Writing in the new edition of Scientific American Mind (out in the UK 22 April 2008), they argue that the power of stereotypes to affect our performance should not be underestimated.

Many of you probably have heard about a book called "Seven Habits of Highly Effective People. While reading it I am working my way through the 7 Habits of Highly Effective People by Stephen Covey. I have found a little gem in Habit 3, which says 'Put First Things First.'

Innovation driving sales as skills shortages start to bite

It certainly takes more than a pretty face to run a leading national corporation. But according to a recent Tufts University study, the performance levels of America’s top companies could be related to the first impressions made by their chief executive officers (CEOs).

Improving and enhancing the job skills of the UK workforce is the key to economic success, the PM Gordon Brown has said.

Nigerians are celebrating the spectacular victory of the Golden Eaglets of Nigeria over the U-17 national team of Spain at the 12th FIFA U-17 World Cup Tournament, on Sunday, September 9, 2007, in the Seoul World Cup Stadium, Seoul, South Korea. And this makes it the third time that Nigerian has won the FIFA Under-17 World Cup Tournament.

Rock and pop stars are more than twice as likely as the rest of the population to die an early death, and within a few years of becoming famous, reveals research published ahead of print in the Journal of Epidemiology and Community Health.

It may be the height of the holiday season, but about a million people are about to get life-altering news. On Thursday, 300,000 school and college students will receive their A level results. A week later, another 700,000 will find out how they did in their GCSEs.