A new study from the Center on Alcohol Marketing and Youth, in collaboration with UCLA, has found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television. The findings show that ads for beer, spirits and "alcopop" aired much more frequently when more teens were watching.

It may seem like a minor point, but it matters when someone takes their first drink of alcohol relative to later development of alcohol problems.

Mothers, take note. If you really want to curb your teens' chances of using alcohol, help them develop a self-view that doesn't include drinking. According to a new Iowa State University study, the power of positive thinking by moms may limit their children's alcohol use.
But beware. The opposite is also true.

A 2001/2002 report by the World Health Organization found that, among young people in western countries who began drinking before 16 years of age, the average age of initiation was 12 years of age. A new twins study from the Netherlands has found that genetic factors appear to be involved in the early initiation of alcohol use, while common environmental factors become involved once alcohol use has begun.

Keeping middle schoolers from alcohol is a tougher task in the inner city than in rural areas, even for experts armed with the best prevention programs, a new University of Florida study shows.

In the world depicted in an alcohol billboard, bikini-clad babes clutch icy bottles, frothy beer flows over frosty mugs and the slogan reads, “Life is good.” Ads like these may target adults, but children are getting the message too, a University of Florida and University of Minnesota study shows.