While digital video recorders and products like TiVo allow television viewers to skip past commercials, Boston College researchers have found that fast-forwarding viewers actually pay more attention and can be influenced by brand images they view only for a fraction of a second.

Prescription drug ads on television first hit the airwaves just over a decade ago, but a new University of Georgia study finds that most of them still do not present a fair balance of information, especially when it comes to the risk of side effects.

Demonstrates Personalised Ad Insertion across Digital TV, IPTV and Mobile TV.

First of its kind partnership between Google and EchoStar will deliver more relevant ads to EchoStar's millions of subscribers.